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The Complete Guide to Hidden Text: Learn How to Avoid Google's Hidden Text Penalty

Feb 1

The hidden text you use to alter Google's algorithm could result in you being penalized. However, there are a number of good reasons to conceal content, all of which Google has allowed. It's a method used by spammers for centuries to conceal text from the public and then reveal it to the search engines.


There are now Google-approved methods for hiding content. Google has made it easier than ever before to hide content that is in line with their rules.

The San Diego SEO specialist advantage leads to higher user involvement, popularity, and the number of pages indexed.


What's the purpose behind Hidden Text?


Hidden text is a fraud strategy that has been in use since the beginning of search engines. Search engines utilized simple algorithms to match text before.


A website can publish visible and hidden text to search engines. The text hidden to be used by search engines was designed with the intention of ranking -- it often consisted of repeated keywords.


The text could be hidden in many ways.


Using a white font color against a white background and placing the font toward the bottom of a page was a method used in a systematic manner. Some spammers even designed web pages with content off-screen to the extreme right. The content was not visible to Site visitors and they had to scroll to the right in order to see it.


Another way to hide text is to overlay it with an image. Cloaking is among the most complex methods for concealing text.


Cloaking involves recognizing search engines and displaying alternative material to them. Cloaking is a method of concealing content technique that could have its roots in science fiction. Cloaking devices are a device that hides a person or a spaceship.


Hidden text may be hidden in alt attributes for images or in tiny font sizes on the bottom of websites. Search engines might ignore or not index the comment tags, so they can block text by using comment tags.


Regardless of how ridiculous some of these methods might appear, however, it's just the two or three SEOs of affiliate sites to demonstrate that they're effective and that the rest of the industry follows the example of affiliate sites.


Why was hidden Text previously considered to be spam?


Some still make use of hidden text to boost the click-through rate from the website that has been deemed spam, to a page where the customer can buy everything.


This strategy offers the possibility of selling a product instead of substituting one thing with an alternative (as in the traditional bait and switch). The purchaser is then directed to another site to buy the product. Making a webpage that offers specific products is a method to increase the sales of affiliates (or even ad clicks).


A customer clicking through from an online search result will be shown a conversion-optimized web page. This encourages them to go to another page.


SEO and Hidden Content


How can content be hidden without violating Google's guidelines?


In order to render the website page the same manner as the user would expect, Google downloads JavaScript and CSS files.

It's vital that what the users perceive (on an iPhone or other mobile device) matches what the search engine can see.


Google renders the page in order to display what users might experience. It's fine if the content is hidden behind the "read more" link in order to make it accessible on the page. If it's visible to a user the page is also visible to Google. Google reviews web pages just like humans would.


Through the years, Google has validated this method of handling tabbed content. Google states that it has not altered the way it manages tabbed content hidden in tabs. He also clarified that Google doesn't degrade the information it collects. John Mueller, Google's director of product management, said that tabbed content hidden behind tabs is acceptable in 2020. He clarified that Google indexes stuff that is hidden behind a tab.



As the modern web user is likely to read content on a mobile device, using hidden text and images could be vital. It is sometimes difficult to show content on a small display while still making it easily accessible while keeping the rest of the site easily reachable.

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